Sun Gro Careers

Careers at Sun Gro: Key Accounts Cannabis Business Manager

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GENERAL SUMMARY:   Develop and execute a comprehensive plan to maximize the sales opportunity in the emerging Cannabis market, encompassing all channels; the grower channel, the distributor channel and the retail channel. Communicate with and direct, other members of the sales organization to execute the overall sales plan. Be the voice of the customer and category within Sun Gro, providing insights on growth opportunities, competitor activity, and new products/initiatives  required to generate growth. To plan, organize, and control the total selling effort of assigned accounts. Manage price effectively through Finance to maximize Area and Company profitability. Achieve sales budget objectives and plans as assigned. Communicate effectively with contacts of Key accounts assigned. Control and monitor sales expense budgets conforming  to the expense plan guidelines and policies. Work with the internal departments as needed for product development, claims resolution, marketing needs, Work as key contact for any shared customers assigned. Work as the company’s sales representative in all settings both internally and external.   ESSENTIAL JOB FUNCTIONS:
  • Responsible for delivering combined product group sales in product portfolio according to approved sales budgets and marketing plans.
  • Responsible for implementing/controlling approved sales/marketing programs and procedures.
  • Work with sales processes through The Demand Teams including Portfolio Management, Tech Management, Customer Care, Credit, and Production.
  • Initiate, monitor, and recommend sales programs which are realistic and measurable as well as a timetable for accomplishment to capitalize on opportunities.
  • Control personal expense budget and manage expenses in accordance with company policy.
  • Achieve new account and distribution objectives as assigned.
  • Work all sales records through Salesforce.
  • Regularly complete appropriate field reports and maintain records of assigned Area activities to be submitted as required.
  • Records are up-to-date, accurate, neat, and readily accessible.
  • Attend scheduled sales/operations meetings and calls representing the entire area of responsibility.
  • Communication with your supervisor(s) about any and all factors or activities which affect your accounts directly or indirectly and also other various company departments.
  • Participate in regional and national meetings to plan and analyze business strategies and activities.
  • Attend trade events such as shows, seminars, and associations as needed.
  • Maintain excellent business relationships with key account decision makers by actual account calls fact to face, and virtual and through trade show functions.
  • Properly handle all customer requests, problems, or special situations relating to our product and service performance.
  • Exercise proper care in handling all company materials and assets so that the appearance and condition is such that it will create a favorable impression at all times.
  • Timely submission of forecasts, sales reports & expense reports as required to meet monthly deadlines.
  • Establish realistic Commitments and Results (C&R) achievement levels based on company overall C&R’s Process.
  • Focus to keep safety first and foremost in all activities.
  • Look appropriate and professional in all internal and external functions.
  • Ability to travel domestically and internationally on a routine basis.
  • Other duties projects as assigned
  • Excellent communicator at all levels within the Organization
  • World Class presentation skills; oral and written
  • Strong customer focus - includes the ability to balance the needs of the customer with the needs of the business as well as fostering a strong customer focus mindset.
  • Strong Fact Based Decision Making skills – supports decisions with data and uses data to solve problems
  • Ability to Establish Plans – set clear, measurable goals, anticipating roadblocks and adjusts for problems, can accurate assess the length and difficulty of tasks.
  • Change Champion – able to communicate changes, remove obstacles and understand who needs to be involved in driving changes.
  • Strong execution skills – can provide support without removing responsibility, monitors progress to ensure achievement of goals, coordinate with other work groups.
  • Creates an environment that fosters process improvement and challenges status quo to eliminate non-value added work
  • Understanding of Supply Chain function and interaction with other departments
  • Strong Business Process Orientation ensuring strategic process alignment across functions consistent with corporate strategies and goals
  • Computer skills a must, specific proficiency in CRM (Salesforce), Excel, Word, PowerPoint, Internet and email.
  • Bachelors degree or 3+ years of management experience or educational background in horticulture or equivalent experience gained through employment in a horticultural or similar related job.
  • Adequate management & sales experience to perform all the necessary sales functions required.
  • Professional knowledge and skills required and an appropriate comprehensive technical industry background.
  • Proven record of achievement in horticulture or other sales-related activities.
  • Knowledge of the Cannabis industry is strongly preferred.
  • Home office, production plants, and customer sites as needed.
We are an equal opportunity employer.





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Sun Gro Horticulture
770 Silver Street
Agawam, MA 01001
United States of America


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