Effective Date: 2026
Sun Gro Horticulture Canada Ltd., its brands, affiliates, and subsidiaries (“Sun Gro” “we,” “our,” or “us”) adheres to this Privacy Policy, which describes how Sun Gro collects, uses, discloses, and otherwise processes personal information (meaning any information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household), as well as the rights and choices individuals have regarding such personal information.
By interacting with us, you agree that your personal information will be handled as described in this Policy. This Policy does not apply to websites, products and services of third parties which are subject to their own privacy policies. Please read this Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our services or interact with our website. This Policy may change from time to time. Your continued use of our services or website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.
- Scope of this Policy
- Personal Information Collection and Disclosure
- Cookies and Other Tracking Technologies
- Retention Periods
- Your Privacy Choices
- Data Security
- Children Under the Age of 18
- Notice for U.S. Residents
- Changes to this Policy
- Contact Us
Scope of this Policy
Except as otherwise described below, this Policy applies to the personal information Sun Gro collects and processes related to:
- Visitors of our website where this Policy is posted, including www.sungro.com (the “Site”), and any other application or any other software, applications, or products we provide, and individuals who otherwise interact or engage with us or the services available through our website, application, or other downloadable content;
- Individuals who subscribe to receive news, information, and marketing communications and materials from us; and
- Current, former and prospective customers, agents, vendors, and business partners.
Personal Information Collection and Disclosure
Sun Gro has collected and may in the future collect the following categories of personal information about you and shared or may share it as follows:
| Category | Examples | Purpose | Third Parties Shared |
| Identifiers. | Name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, phone numbers, or other similar identifiers. | (a) Performance of contracts or other work-related activities. (b) Necessary for our legitimate business interests. (c) Necessary to comply with a legal obligation. | (a) To share with our related or affiliated companies and with service providers who support our business. (b) Governmental or regulatory authorities as required or permitted by law. |
| California Customer Records Law | A name, contact information. | (a) Performance of contracts or other work-related activities. (b) Necessary for our legitimate business interests. (c) Necessary to comply with a legal obligation. | (a) To share with our related or affiliated companies and with service providers who support our business. (b) Governmental or regulatory authorities as required or permitted by law. |
| Commercial information. | Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. | (a) Necessary for our legitimate business interests. (b) Necessary to comply with a legal obligation. | (a) To share with our related or affiliated companies and with service providers who support our business. (b) Governmental or regulatory authorities as required or permitted by law. |
| Internet or other similar network activity | Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement. | (a) Necessary for our legitimate interests, including for marketing and advertising. | (a) Analytics and business intelligence vendors. (b) To share with our related companies to support our business. |
| Sensory data. | Audio, electronic, visual, thermal, olfactory, or similar information. | (a) Necessary for our legitimate business interests. | (a) To share with our related or affiliated companies and with service providers who support our business. (b) Governmental or regulatory authorities as required or permitted by law. |
| Professional or employment-related information. | Current or past job history. | (a) Necessary for our legitimate business interests. | (a) To share with our related or affiliated companies and with service providers who support our business. (b) Governmental or regulatory authorities as required or permitted by law. |
| Inferences drawn from other personal information. | Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. | (a) Necessary for our legitimate interests, including for marketing and advertising. (b) Necessary to comply with a legal obligation, including mandatory reporting requirements. | (a) To share with our related or affiliated companies and with service providers who support our business. (b) Analytics and business intelligence vendors. (c) Governmental or regulatory authorities as required or permitted by law. |
| Sensitive personal information | Account ID and password information. | (a) Necessary for our legitimate interests. | (a) To share with our related or affiliated companies and with service providers who support our business. |
In addition to the uses described above, Sun Gro may also use your personal information for the following purposes:
- To investigate and help prevent fraud or otherwise ensure compliance with policies and procedures.
- To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
- To help maintain the safety, security, and integrity of our systems, services, databases and other assets.
- To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
- As described to you when collecting your personal information.
- To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Sun Gro’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Sun Gro is among the assets transferred.
Additionally, Sun Gro obtains the categories of personal information listed above from the following categories of sources:
- Directly from you. For example, from forms you complete or by communicating with us by post, phone, email or otherwise.
- Indirectly from you. For example, from observing your actions on our Site, computer systems or other platforms.
- Third parties. For example, from third party service provides who support our advertising and marketing efforts or other business support services.
Cookies and Other Tracking Technologies
Sun Gro and its service providers may collect certain information about your use of our Site through the use of cookies and similar tracking technologies, including your IP address and browsing behavior. Cookies are small pieces of data that are transferred to and stored on your computer or mobile device through your browser.
In general, Sun Gro uses cookies for the following purposes:
- To help our website function properly, as certain features may not operate without cookies.
- To improve the performance of our website and better understand how visitors interact with our Site.
- To remember your preferences, such as language or region settings, where applicable.
- To support our marketing and advertising activities, including helping us provide more relevant content and advertisements.
Retention Periods
Sun Gro will generally retain information about you for so long as we have a legal or business purpose for it or a legal requirement to maintain it. The criteria used to determine our retention periods include:
- the length of time we have an ongoing relationship with you (for example, for as long as you are a customer of Sun Gro) and the length of time thereafter during which we may have a legitimate need to reference your personal information to address issues that may arise;
- whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records for a certain period of time before we can delete them); or
- whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation or regulatory investigations).
Your Privacy Choices
- Opting Out of Receiving Electronic Communications. If you no longer want to receive marketing-related emails from us, you may opt-out via the unsubscribe link included in such emails. We will try to comply with your request(s) as soon as reasonably practicable. Please note that if you opt-out of receiving marketing-related emails from us, we may still send you other messages in connection with providing our Site and services.
- Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of our Site may then be inaccessible or not function properly. You also have the opportunity to opt-out of the use of these tracking technologies by visiting our cookie management platform.
- Your U.S. Privacy Rights. You may have privacy rights related to your personal information under certain comprehensive U.S. privacy laws, including the California Consumer Privacy Act. To learn more about your privacy rights, you can visit Notice for U.S. Residents below.
Data Security
We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. The safety and security of your information also depends on you, including protecting your own personal information where appropriate. Additionally, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Site. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Site.
Children Under the Age of 18
Our website and services are not intended for children under 18 years of age. No one under age 18 may provide any information to us or on our website. We do not knowingly collect personal information from children under 18. If you are under 18, do not use or provide any information on this website or provide any information about yourself to us, including your name, address, telephone number, email address you may use. If we learn we have collected or received personal information from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 18, please contact us at [email protected].
Notice for U.S. Residents
Pursuant to U.S. state privacy laws, including the California Consumer Privacy Act (CCPA), we note that Sun Gro shares your personal information for business purposes by disclosing it to the categories of third parties identified in the chart above. We only make these business purpose disclosures under written contracts that describe the purposes, require the recipient to keep the personal information confidential, and prohibit using the disclosed information for any purpose except performing the contract.
Sales/Sharing of Personal Information
We do not sell personal information as the term is commonly understood, however, the use of advertising and analytics cookies on our website is considered a “sale” of personal information under certain privacy laws or a “sharing” of personal information for cross-context behavioral advertising under the CCPA. To opt out of these “sales” or “sharing” of personal information (as these terms are defined under the CCPA or other applicable U.S. state privacy laws), you may:
- Toggle cookies off in our cookie management center or enable Global Privacy Control on your browser.
- Submit a request to us by emailing us at [email protected].
Sensitive Personal Information
Certain data elements we collect and use to provide our services may be deemed “sensitive personal information” under applicable privacy laws. These include your username and password to access your account. We do not use or disclose such sensitive personal information to “infer” characteristics as defined under the CCPA, or for any purpose other than that which is necessary to provide the services as specified in the CCPA.
Your Rights and Choices
You may have specific rights regarding your personal information under U.S. state privacy laws. This section describes your rights and explains how to exercise those rights.
Right to Know and Data Portability Rights
In certain circumstances, you have the right to request that we disclose certain information to you about our collection and use of your personal information.
Right to Delete
You may have the right to request that we delete your personal information that we collected from you and retained, subject to certain exceptions.
Right to Correct
You may have the right to request that we correct any inaccurate personal information we may hold about you. We will use commercially reasonable efforts to correct inaccurate personal information, taking into account the nature of the personal information and the purpose for our processing.
Right to Limit Use of Sensitive Personal Information
Sun Gro’s collection and use of sensitive personal information is consistent with the permissible uses under the CCPA.
Exercising Privacy Rights
To exercise the rights described above, please submit a request to us by one of the following methods:
- Emailing us at [email protected]
- By mail: Attn: Privacy Officer; Sun Gro Horticulture, 770 Silver Street, Agawam, Massachusetts 01001
- We may need to verify your identity before processing your request. Only you, or someone legally authorized to act on your behalf, may make a request related to your personal information. To designate an authorized agent to make a request on your behalf, please provide us with a power of attorney or other legally binding written document signed by you and identifying your agent. We may also verify the identity of your designated agent.
Non-Discrimination
We will not discriminate against you for exercising any of your privacy rights.
Other California Privacy Rights
California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Site that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to [email protected].
Changes to this Policy
The Policy is current as of the date set forth above. We may change, update, or modify this Policy from time to time, so please be sure to check back periodically. We will post any updates to this Policy here. If we make any changes to this Policy that materially affect our practices regarding our use of the personal information we previously collected, we will endeavor to provide you with notice, such as by posting prominent notice on our Site.
Contact Us
If you have any questions or concerns regarding this Policy or our privacy practices, you may contact us at Attn: Privacy Officer; Sun Gro Horticulture, 770 Silver Street, Agawam, Massachusetts 01001, or email us at [email protected].