“Think as the technical person does, but speak as the grower does.”
Technical presentations or seminars are one way to inform customers about growing media and fertilizers and how to use them properly. Nowadays distributors and growers are dealing with not only numerous diverse products, such as seeds, pots, tags, greenhouse coverings, chemicals, sprayers, irrigation pipes, etc., but also different brands in each category. They say they are seeking ways to learn more about the products and the latest knowledge in a short time. Seminars are attractive in this context and allow customers to put a face on company services.
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