Sun Gro’er Blog

Why CEA Is Poised to Lead the Transparency Conversation

Heavy metals are often found in field soils, but, even in tightly controlled greenhouses and vertical farms, these elements can enter the growing space. They do so through substrate materials (coco coir, perlite, and peat), irrigation water, and recycled inputs. Because CEA systems are enclosed, inputs can be closely monitored and controlled.

CEA does not guarantee clean inputs by default. But it does give growers the tools and control they need to find and fix problems that traditional agriculture cannot detect. That distinction matters to the consumers who are paying attention.

Understanding Food Traceability and Input Requirements

Grocery stores have started tightening supplier requirements around traceability and input documentation. Major retailers are increasingly requiring suppliers to document not just what they grow, but how they grow it.

Alongside retailer requirements, the Food Safety Modernization Act (FSMA) adds another layer of pressure. Section 204D specifically focuses on improving traceability and responding quickly to food contamination. There are 24 foods on the Food and Drug Administration’s (FDA) Food Traceability List that requires manufacturers, processors, and packers to keep additional documentation.

Cucumbers, leafy greens, herbs, peppers, tomatoes, and strawberries—all key CEA crops—are included in the rule. For growers, meeting these requirements starts with the inputs themselves.

Here’s what documentation looks like in practice:

  1. Certificate of Analysis (COA): An official document from a third party that confirms that food products, substrates, and water meet quality, safety, and regulatory standards. It verifies heavy metals, microbial counts, and pesticide residues.
  2. Substrate sourcing: For commercial produce growers, all purchased substrates and soil amendments must go through a validated treatment process or must be handled like untreated materials.
  3. Water quality records: Water used to grow, harvest, and pack produce must be documented by produce growers. They should closely monitor and record their water source, use practices, and testing schedules—they should also address any heavy metal contamination that could occur in their water systems.
  4. Pesticide use: Growers must note what pesticide they applied, when, and at what rate.
  5. Chain of custody: Many retailers want to trace a product back through every input. The benefit of a closed-loop CEA system really comes into play here.

CEA growers who build these documentation practices aren’t just staying compliant, they’re building an advantage that field growers can’t match.

How This Affects Growers

For many growers, the bigger question is practical: What does building this documentation actually cost?

The average cost of a COA depends on crop type and what growers are testing for. Tests can range anywhere from $10 to $800 per sample. Here are a few tests growers typically complete:

  • Basic Microbial Screen: Tests for common pathogens like E.Coli, salmonella, and listeria.
  • General Food Safety Screen: Combines microbial testing with checks for yeast, mold, and coliforms.
  • Pesticide/Heavy Metal Panel: Tests for pesticide residues and heavy metal concentrations like lead, cadmium, arsenic, and mercury.
  • Nutritional Analysis: Documents macro and micronutrient content. This test is more about label and compliance claims than food safety.

A few other factors determine total cost as well, including test frequency, rushed lab results, and the accreditation of testing facilities.

These costs add up fast, but as consumers become more aware of where their produce comes from, the cost of not testing can climb even higher.

As retailers crack down on these requirements, suppliers who don’t have proper documentation can easily lose the contracts they have. Some retailers established traceability deadlines in 2025, well ahead of what the FDA requires.

While the official FSMA compliance deadline was pushed back from January 2026 to July 2028, the real deadline has already passed. Retailers are already making decisions based on documentation readiness, meaning growers who wait until 2028 could already be falling behind and losing contracts.

Breaking Down the CEA Advantage

Since CEA inputs are controlled by the grower, they’re much easier to document. Here’s a brief breakdown of how documentation looks for CEA growers specifically.

  • COA: With controlled and consistent inputs, growers can test their produce one time and apply their results repeatedly across growing cycles.
  • Substrate sourcing: CEA growers choose and purchase substrates carefully, making it much easier for them to document treatment history than traditional field growers.
  • Water quality records: Hydroponic and recirculating systems have water source and quality tightly controlled. This makes it easier for CEA growers to identify contamination before it reaches the crop.
  • Pesticide use: CEA growers typically use fewer pesticides than field growers—applications are made in a confined space. This gives growers a clear and well-defined paper trail.
  • Chain of custody: Every input in CEA systems enters through a controlled point, often making end-to-end traceability straightforward.

CEA doesn’t guarantee clean inputs. But it does give growers the tools to prove it, and that’s what buyers are asking for.

Why More Growers Are Moving Indoors

As the world population grows, food demand grows alongside it. According to a report from Global Market Insights, the controlled environment agriculture (CEA) market will reach $168.7 billion in value by 2032. These numbers indicate that growing indoors will gain more traction over the next decade.

Climate change is a key driver of this growth, as it makes traditional farming challenging and unreliable.

In the U.S., certain fruits and vegetables can only grow in specific states year-round due to their required growing conditions. Take strawberries, for example. Approximately 90% of strawberries grown in the U.S. come from California due to its warm, sunny climate and fertile soil.

A strawberry shipped thousands of miles arrives with barely a week of shelf life left. And since that strawberry was harvested a week prior, it loses most of its flavor and ripeness before it even reaches the grocery store shelf.

The Case for Indoor Growing

Growing produce in greenhouses and indoor farms makes shelf life less of a concern.

When fruits and vegetables are grown locally, they’re typically harvested the day before—sometimes sooner. This means the crop in question will taste better, fresher, and last much longer.

Purchasing produce that’s past its peak is one of the largest contributors to food waste. As soon as lettuce starts to brown and wilt, it typically gets thrown in the trash. The longer it takes for lettuce to reach that point, the less food will go to waste.

This ties directly back to food miles, or the total distance food travels from the farm to the final consumer.

While vertical farming has plenty of promise, it has earned a polarizing reputation in the CEA industry.

Addressing the Elephant in the Room

CEA is leading the charge on local food production, but despite its potential, the industry hasn’t gotten good press in the last decade.

Growing food indoors—especially in vertical farms—is not easy or inexpensive. Unlike greenhouses, which use both sunlight and supplemental lighting, everything in a vertical farm is completely controlled.

Growers generate CO2 and lighting while controlling temperature and automation to match their crops’ specific growing needs. To get a vertical farm off the ground, it needs high capital investment from outside vendors. On top of that, operating costs are higher than greenhouses, high tunnels, and traditional farming. Combined, both of these factors have been the primary cause of 14 indoor farm bankruptcies in 2025.

Regardless of the bad press vertical farms have received in recent years, many CEA professionals still believe that this sector of the industry has a bright future.

“What’s emerging now is not a failed industry, it’s a filtered one,” Nona Yehia, co-founder and CEO of Vertical Harvest Farms, wrote in a LinkedIn post. “The question is no longer whether vertical farming can exist. The question is who is willing to build it properly, because the need is not theoretical.”

The need for greenhouses and vertical farms is undeniable. But those that succeed match the right crop to their growing environment.

Choosing the Right Crops Is Essential

Not every crop is built for indoor growing—there are a select few that thrive in greenhouses and vertical farms.

Take a look at any CEA operation, and it probably grows one of the following crops: tomatoes, leafy greens, strawberries, microgreens, cucumbers, mushrooms, or peppers. But all of these fruits and vegetables are better suited for different growing environments and media.

Here’s a breakdown of each.

Indoor Growing Environments

  • Tomatoes: Greenhouses—they need room to grow and consistent sunlight.
  • Leafy greens: Greenhouses and vertical farms—their short roots and quick growing cycles make them a good fit for most growing systems.
  • Strawberries: Greenhouses—vertical farms haven’t figured out pollination and fruiting at scale yet.
  • Microgreens: Vertical farms—they’re harvested young and grown in dense trays, making them a good fit for stacked systems.
  • Cucumbers: Greenhouses—they need room to grow vertically and natural sunlight.
  • Mushrooms: Indoor farms—they need a humid environment, darkness, and high CO2 levels that neither vertical farms nor greenhouses can create.
  • Peppers: Greenhouses—they need pollination and consistent sunlight.

Indoor Growing Media

  • Tomatoes: Rockwool, perlite, and coco coir.
  • Leafy greens: Peat-based mixes, coco coir, perlite.
  • Strawberries: Peat-based mixes, coco coir, and perlite.
  • Microgreens: Peat-based mixes, coconut coir, and fiber mats.
  • Cucumbers: Coco coir, pine bark, and perlite.
  • Mushrooms: Coco coir, vermiculite, and sawdust.
  • Peppers: Peat-based potting mixes, coco coir, and perlite.

But matching the crop to the right growing media and environment is only a piece of the puzzle. Choosing the right crop also means understanding the market it’s going to.

Take microgreens, for instance. Since it’s a high-value crop, microgreens primarily appeal to chefs and health-conscious consumers. Not every grocery store has a customer base willing to pay that premium, which means distribution decisions are just as important as growing media and environment.

Leafy greens, on the other hand, appeal to almost every consumer segment. By moving through grocery store chains and food service distributors in large volumes, leafy greens are the ideal crop for most indoor growing operations.

Strawberries shipped from California with a week-long shelf life aren’t going away any time soon. But when a greenhouse or vertical farm gets it right, those strawberries have more competition.

The future of food probably isn’t a field in California. It might be a greenhouse or a warehouse less than two miles from your grocery store.